Our Ethos


At Bernie Brown Collections, we don’t just make skincare—we create moments of meaning. Every product is crafted with purpose, rooted in the belief that beauty should be good for your skin, kind to the planet, and reflective of the world we live in. Here’s how we make that happen:

Our Philosophy


We believe that skincare should be joyful, intentional, and designed to leave the world better than we found it. That’s why every decision—from the ingredients we choose to the messages we print—is guided by a deep respect for people, planet, and purpose. Our products are more than formulas—they’re an extension of art, culture, identity, and community.

Please see our CLEAN BEAUTY STANDARD commitment

Ingredients & Formulations

We’re proud to use premium-quality, ethically sourced ingredients from Northern Europe that are chosen for their effectiveness, gentleness, and safety. All of our formulas are:

Free from sulfates, parabens, silicones, and phthalates

Dermatologically tested and created in line with EU cosmetic regulations

Designed to support all skin types, including sensitive skin

Our goal is to keep our products as clean as possible while delivering real results—hydration, radiance, renewal—all without compromise.

Please see our INGREDIENT GLOSSARY for more information

Vegan & Cruelty-Free

We’re proud to use premium-quality, ethically sourced ingredients from Northern Europe that are chosen for their effectiveness, gentleness, and safety. All of our formulas are:

Free from sulfates, parabens, silicones, and phthalates

Dermatologically tested and created in line with EU cosmetic regulations

Designed to support all skin types, including sensitive skin

Our goal is to keep our products as clean as possible while delivering real results—hydration, radiance, renewal—all without compromise.

Sustainable Packaging

Our packaging isn’t just beautiful—it’s built with care for the environment. Each bottle, box, and label is crafted with recyclable, eco-conscious materials sourced from trusted European suppliers. Wherever possible, we avoid unnecessary plastic and opt for glass or recyclable PET.

And because we design everything in-house, we have full control over what we put into the world—meaning no wasteful filler, no excess packaging, just meaningful design with a purpose.

Local & Ethical Sourcing

We proudly manufacture and source from ethical labs in Northern Europe, known for their exceptional quality standards and responsible production. This ensures:

Fair working conditions and traceable sourcing

Reduced carbon footprint compared to importing from overseas

Peace of mind knowing every product is made under ethical conditions

Inclusivity & Cultural Celebration

Whether it’s through our bold Pride collections, inclusive wedding ranges, or our culturally inspired designs for Diwali, Eid, Lunar New Year and more—we honour real people and real communities in everything we do.

Representation matters. That’s why we create products and packaging that speak to different identities, backgrounds, and lived experiences. Your culture, your story, your skin—it all belongs here.

Conscious Design

We treat every box, label, and gift sleeve as a work of art. Hand-designed in-house, our packaging reflects the emotion behind every product—whether you’re gifting a loved one, celebrating a big day, or simply indulging in a little self-care.

Because when skincare meets art, something magical happens.